IKEA today

This morning righ tbefore leaving home we noticed an IKEA ad (since I am going there today) which features a quick shot of an inter-racial ggay couple with a daughter and a dog towards the end of the ad. It's the first time I've seen (personally) a company intentionally advertise to the homosexual community in a commercial. It will be interesting to see what happens with this.
One would assume that some Christians will now boycott ikea and that's OK for two reasons. First, we'll be able to go to IKEA and incarnate the gospel there without the baggage of having to explain those Christians who are busy pouring out their haterade on IKEA for having a business plan that works economically (honestly, are these people surprised from a purely economic standpoint?); and second, I'll have way cooler furniture than them.